“Making the transition from your mother’s basement to Madison Square Garden can be extremely difficult in this current climate of the music business. Most labels won’t take a chance on an artist—especially a rapper without any traction. When I say traction, I mean trackable data about you or your brand.
This data can be in the form of BDS [Broadcast Data Systems] orMediabase radio spins, a huge buzz on a mixtape (thousands of on-line downloads, independent sales, or write ups and praise from notable publications) presence on key websites and blogs, significant views on YouTube with a music video or blogs, touring, endorsement from established artists etc.
Many ask how this can be achieved when the competition has more money, contacts, management, etc. Getting signed or becoming a huge independent artist takes a plan!”